Broadridge - visual identity exploration

Exploring new directions for Broadridge’s visual identity.

Brand Identity. Design Exploration. Visual Language. Creative Direction.

Small project commissioned by FinTech giant Broadridge to probe the existing visual identity and move it into a number of possible directions while exploring new colours, compositions, typography and the use of integrated photography.

Uniquely focused on ‘top level design exploration’, this assignment was not meant to go in depth nor define a brand system. It simply wanted to see how the visual identity could take shape if it were to move into new directions.