Baloolearning - identity
Identity for Baloolearning, an e-learning platform owned Ping Pong.
Creative direction. Brand identity. Design system. Logo design.
The brief
Ping Pong is a Stockholm based company provides an e-learning platform.
They approached me with the need of a visual identity for their new product Baloolearning. The only available design piece I had at my disposal was the logo (top) and nothing but some RGB colour codes.
The process
First I made the logo more versatile by creating a "negative" version with white text but keeping the red element.
Then I explored the elements at my disposal to see what could be developed further. The bouncing ball was the obvious choice as it was easy to break down to its simplest form. Then evolving it into a new and modular design element.
The result
Simple and efficient, reusable time and time again, able to accommodate multiple layers, but still keeping the dynamism and legacy of the original bouncing ball from the logo.
Some examples of booth backdrop.
Logo created for the new product Baloolearning and implementation in a flyer cover with an alternate colour scheme.
Proposal for a branded pop-socket giveaway.
