For the Research & Results 2016 conference stand, Cint needed a full concept creation including messaging and design to fill the 20 M2 angular space they had reserved.
The booth design needed to follow company brand guidelines and to highlight the reach of their platform as well as the different technology solutions they were offering. It also needed to accommodate a 1 M2 storage space with door needed to keep the teams devices, giveaways, and clothes so that the stand would be free of clutter at all times.
Most of the text elements were designed at a minimum height of 1.5 meters to ensure that desks, chairs and other furniture would not interfere with readability.
The main desk was designed with a backlit plexiglass panel onto witch the logo was applied as a transparent film print.
The booth design was so successful that the Cint team kept it unchanged and used for years after this event.
The project also included collateral creation from concept, to copy, and finally design.