Cint wanted to do redesign their corporate logo in a very specific way. By evolving the old one into a more modern version and therefor avoiding a full re-branding process. The new logo had to keep the “look and feel” of the previous one and unequivocally show that it originated from the previous identity. This created a very specific set of boundaries within which we were forced to work, but again, boundaries incentivize good work, right?
The reasons behind the logo update were several, both functional and conceptual, but mainly revolving around the need of creating something more actual and the necessity of aligning the brand to the market and to the identities of today's tech world.
To begin with we removed the icon element and set to work with the type only.
We then flattened the text to remove any distraction and darkened the grey to make the text pop more.
We immediately noticed two things:
With losing the bubbles, the logo lost part of it’s identity.
And that the text alone did not have the authority that a logo should possess (Especially when inserted in contexts like products and website).
To start resolving these challenges we:
Capitalized the C to bring back balance to the text and make it evident that Cint is a name.
Then simplified the text. Modernizing, removing some details but staying true to the “feel” of the original Cint logo.
But we were still missing the final touch that would move us away from being simply text into something more characteristic and iconic. To do this we took two main concepts that are close to Cint's company values. DISRUPTION & TRANSFORMATION. And applied them to the type.
This was the result, 'disruption as and intervention that accelerates transformation'
Special thanks to Tobias Buchmann and Silver Ernesaks for the help and knowledge they shared while working on this project.